Welcome to Fearless Unlimited,
a brand transformation consultancy.

It takes courage to fulfill your greatest potential. We work side by side with leaders and teams to crystallize and activate their vision.


Built from the ground up
to help you succeed.

Clarifying your vision.Passion can be the enemy of clarity. We help you to see your work in the boldest and most expansive light.

Making strategy usable.Positioning is meaningless if it’s just words on a page. We ensure it provides a clear path forward for the organization.

Designing a plan for impact.We combine the best practices of branding, advertising and movements to create custom plans for operationalizing ideas and intentions.

Creating cultural content​.​Campaigns in the form of social media, experiences, long- and short-form storytelling, thought leadership and more.

Get Started


VERIZONPulling apart from the pack with social responsibility

TWITTERClaiming the power of a unique media platform

ANNIE'SDoubling down on taste and values to lead a growing category

ENTERTAINMENT TONIGHTUnifying an iconic content brand as it expands in modern media

THE CLIMATE REALITY PROJECTShifting the climate conversation from “there’s nothing we can do” to solutions and optimism

VAIL RESORTSAnnouncing a bold sustainability commitment

COLLEGE BOARDMapping the message to visionary leadership

USAGAINSTALZHEIMER’SSparking a cultural reassessment of brain health

SNAP KITCHENDefining and designing a new fast-dining category

BARK & COCelebrating the relationship between dogs and their humans

CHOSEN FOODSBusiness and brand strategy to drive a new vision in the industry

ORGAINConnecting the emotional and rational aspects of a brand

RODALERepositioning a venerable company to own the future of healthy living

ETHAN'SLaunching a brand born from an individual’s passion and purpose

WORLD SURF LEAGUETransforming surfers’ love of waves into passionate activism for ocean health

SWEET EARTH FOODSBringing to life a company’s full cycle of positive impact

BITLYUnleashing an updated understanding of a technology brand

PIZZERIA LOCALEUsing the power of story to differentiate

THE CALIFORNIA ENDOWMENTEmpowering youth to become change agents for better health in their communities

JUST LABEL ITRallying millennials by tapping into a mother’s ferocious desire to know what’s in her child’s food

FORAGERFacilitating leadership to land a powerful brand articulation

POSITIVE COACHING ALLIANCESparking a movement of improved parent behavior in youth sports

ULTRAVIOLETCatalyzing a new conversation about women’s rights by demonstrating the absurdity of restrictions in our real lives today

Our Story

We believe when people are
informed and engaged they have the
power to create positive change.

That’s the vision that informs the work we do for our clients –
and the way we do that work.

Photo of Founders

Dagny Scott and Leslie Freeman founded Fearless Unlimited with the desire to help clients at moments of transformation and opportunity. Their unique offering combines the best practices of consumer marketing with the sophistication of complex communications.

Dagny and Leslie met while working at CP+B – Agency of the Decade during their tenure – repositioning brands from Microsoft to Metlife and everything from carrots to climate change. From there they partnered to launch the Strategic Transformations practice at Washington, D.C.-based Glover Park Group, where they worked on the front lines with major corporations and advocacy organizations.

Today with Fearless Unlimited they guide leaders, teams and organizations looking to make an impact. While often confidential and not attributed, their work is evident day in and day out in the messaging of change agents around the nation.

Our Advisors

Alex Bogusky Advertising
Creative Director of the Decade
Crispin, Porter + Bogusky
Carter Eskew Corporate and Political
Founder, The Glover Park Group
Catherine Greener Sustainabililty
Vice President, Xanterra Parks;
Co-Founder, Cleargreen Advisors
Gary Hirshberg Food System
Chairman Stonyfield,
Just Label It
Rob Schuham Digital
Founder Match Action,