Our strategy team has successfully repositioned everything from carrots to climate change. We see smart positioning as the key to unlock opportunities and create new energy and influence.
Led by Adweek’s Creative Director of the Decade, we work with the best imaginations in the business. The goal is to create campaigns that tell a story the world hasn’t seen before.
Landing a precise North Star articulation of your brand frees you to do the work you’ve always dreamed of, staying on message and focused as you grow in size and mindshare.
Led strategic planning discipline
at CP+B, spearheading Microsoft, MetLife and Old Navy
Strategy, brand and creative
oversight for Al Gore’s
Climate Reality Project
Led GPG’s Strategic Transformation practice as managing director
Led game-changing campaigns for Apple, American Express
Creator of the Truth campaign
Adweek’s Creative Director
of the Decade