With deep expertise in the complex spaces of:
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Research into a client's truth as well as the larger world we seek to engage with. A Big Bang of information where we set aside assumptions and mine for new ways of seeing and understanding, unexplored angles and fresh insights.
Identify the crux of the issue - the gap between where we are today and where we want to be - and the bridge that can connect the two. A leap of insight will lean into and resolve a tension in a manner that fosters creativity and breakthrough.
Manifest the new framing with language, design, tactics. Rollouts that engage and excite stakeholders. Ultimately the goal is every piece of communication and person within an organization working to bring the vision to life.
Custom-designed and innovative research to understand people, perceptions and drivers of change
Suite of strategic insight and actionable platforms including narrative, framing, and theory of change that bring new understanding to the value a client or issue plays in the world
Concepts, tactics, calls to action to activate, engage and drive behavior and attitudinal shifts
Social, video and website content creation to manifest new visions and possibilities, from campaigns to movement making
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Leslie Freeman and Dagny Scott founded Fearless Unlimited to help leaders at moments of transformation and opportunity – particularly those that promote socially beneficial outcomes. Their unique offering combines the best practices of brand-building and marketing with the sophistication of complex communications. Their work is insight- and narrative-driven, leaning into social psychology and the power of story to create nonlinear breakthroughs and cultural change.
Leslie and Dagny met while working at CP+B – "Agency of the Decade" during their tenure – repositioning brands from Microsoft to Metlife and everything from carrots to climate change. From there they partnered to launch the Strategic Transformations practice at Washington, D.C.-based Glover Park Group, where they worked on the front lines with major corporations and advocacy organizations. Today with Fearless Unlimited they guide leaders, teams and organizations looking to make an impact.
While often confidential and not attributed, their work is evident day in and day out in the messaging of change agents around the nation.
