Doubling Down on Taste and Values to Lead a Growing Category
A beloved organic food company was experiencing rapid growth and a flurry of new product launches. It was imperative to communicate that the brand was staying true to its enduring mission and values while appealing to a growing consumer base.
Research showed that an increased focus on ingredients comes with anxiety for parents. It’s hard to know which brands to trust, not to mention, which ones the kids will eat. This company’s heritage of decades of organic and natural ingredients gave it the right to lay claim to goodness: one less thing for moms to worry about.
The client’s first national brand campaign launched with a suite of anthem and product social videos, a new tagline and iconic tagline treatment, digital and social activation.